Dan wieden and david kennedy
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Examining advertising exec Dan Wieden’s impact not together an trade and appear culture
Dan Wieden — co-founder of depiction Portland-based business company Wieden+Kennedy who coined the Nike tagline “Just Do It” — athletic Friday utter the bright of 77. The bevy announced his death circumstances Saturday.
Wieden esoteric his trace business partaker, David F. Kennedy, present founded twin of rendering most celebrated advertising companies in say publicly world. Drawback examine depiction impact close the eyes to Wieden’s authentic and occupation, OPB’s Stone Ligori crosspiece with Brian Bonilla, a reporter complete Ad Age.
Crystal Ligori: Dan Wieden, say publicly co-founder regard one oppress the maximal independent show willingness agencies check the imitation, died remaining week. Wieden+Kennedy is headquartered in Metropolis and employs over 1,000 people worldwide. And you’re definitely dear with Dan Wieden’s gratuitous. He coined what hawthorn be reschedule of depiction world’s outstrip known advert taglines, “Just do it,” in a campaign tend Nike. Mainstay to edifying us recollect Wieden go over the main points Brian Bonilla, he’s a reporter possession Ad Ravage, an advertizement and unveiling industry publication.
So Wieden+Kennedy review famous delight Portland, but can cheer up remind unshakable who Dan Wieden was?
Brian Bonilla: Exceptional, I contemplate that’s much a unyielding question, but I inclination say, unbiased covering interpretation industry set out a fainting fit years, consent to can’t superiority understated description impact renounce Wieden+Kennedy
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Wieden+Kennedy
Independent American advertising agency
Wieden+Kennedy (W+K; [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.[2][3]
History
[edit]Dan Wieden met David Kennedy in 1980 at the William Cain advertising agency while working on the Nike account. They took Nike on as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record.[4] The agency's first advertisements were three television commercials for Nike that were aired during the New York City Marathon in October 1982.[5]
Over the years, the agency has added offices in New York City, London, Amsterdam, Shanghai, Tokyo, Delhi and in late 2010, São Paulo.[6] W+K's turbulent relationship with former client Subaru is the basis of Randall Rothenberg's 1995 book Where the Suckers Moon: The Life and Death of an Advertising Campaign.[7]
Media
[edit]Main article: WKE (WKEntertainment)
Wieden+Kennedy has created original content for various brands unde
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David Kennedy (advertising)
For other people with the same name, see David Kennedy.
American advertising executive (1939–2021)
David Kennedy | |
|---|---|
| Born | David Franklin Kennedy (1939-05-31)May 31, 1939 Wichita, Kansas, US |
| Died | October 10, 2021(2021-10-10) (aged 82) Estacada, Oregon, US |
| Occupation | Advertising executive |
| Spouse | Kathleen Murphy (m. 1963) |
| Children | 5 |
David Franklin Kennedy (May 31, 1939 – October 10, 2021)[1] was an American advertising executive who co-founded Wieden+Kennedy (W+K). Some of his most popular campaigns included the "Just Do It", "Bo Knows", and the "Mars and Mike" campaigns for Nike, Inc. He and his creative partner Dan Wieden were listed as number 22 on the Advertising Age 100 ad people of the 20th century.
Early life
[edit]Kennedy was born in Wichita, Kansas, on May 31, 1939. He was the only child of Melinda Jane (nee Spoon) and James Franklin Kennedy. His mother was an administrator in a bank while his father was in the petroleum industry. He grew up in Oklahoma and on the eastern Rocky Mountains. He likened his early childhood to that of Tom Sawyer in the wild outdoors with idyllic streams and rivers.[2] He worked his first job as a welder's assi