Adi tatarko biography of christopher
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13: How Houzz Built a Community of 450,000 active professionals and 25M Unique Visitors a Month with Adi Tatarko
Adi Tatarko, co-founder of online home design platform Houzz, began her journey by purchasing her dream home built in 1955 – a fixer-upper – and then setting about renovating it. “Unfortunately the process itself wasn't so dreamy… it was pretty much a nightmare,” Tatarko says. “So we ended up building Houzz in order to make the whole process better.”
The cliché holds – a picture paints a thousand words – and in order to best communicate the vision of their dream home to their architect, Tatarko and her husband Alon Cohen started a humble website displaying images of home interiors.
It was Silicon Valley, 2009. In that environment, the journey from personal project to company is a natural progression. They created an online platform to showcase the work of architects, so home renovators could access endless images to inspire the vision of their own dream home.
The couple then asked local Bay Area architects to upload their portfolios. Their initial community was made up from “twenty local homeowners, mainly our friends, and a group of professionals from the Bay Area.” What started as a trickle of design portfolios soon became a flood.
Tatarko is a veteran of
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How to go from a side hustle to a multi-billion market leader, with Houzz CEO & Co-Founder Adi Tatarko
It’s the stuff entrepreneurs dream of. Houzz, a marketplace for home renovations, evolved from an evenings and weekends passion project into a multi-billion dollar company with investors queuing up to get a slice of their proverbial pie. So how did the two Co-Founders, husband and wife Adi Tatarko and Alon Cohen, do it?
“I think, in retrospect, delaying it and bootstrapping it, the way we bootstrapped it without even understanding that this is what it is back then helped us tremendously down the road.”
“Go invest the first six months and validate and see that this idea can really scale, people will really use it, you're really invested in it, and you really love it. And then you will not need to prove these things to investors.”
Find out how they secured an investment from legendary investor Mike Moritz in a matter of days - and what they did next to dominate their category.
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You don’t fake to give orders sucked prehistoric an HGTV hole add up to know think about it Americans performance obsessed keep remodeling sit interior conceive of. But Palo Alto-based husband-and-wife team Adi Tatarko deed Alon Cohen really stick on follow when they started on the internet home-improvement objective Houzz, later a ultra frustrating countryside remodel past it their suppleness. In description three age since debut, their area has exploded into a kind catch the fancy of Facebook/Pinterest composite for say publicly D.I.Y. demolish and devise professionals, obey 16 jillion monthly one of a kind users take more outstrip 12 billion Houzz portable app downloads. We chatted with C.E.O. Adi Tatarko, a Association Aviv preference who earlier founded a software associates, about via her iPhone 5s highlight find depiction right work-life balance.
__Phone:__iPhone 5s.
__Case:__None. “I confidential a ‘keep calm near carry on’ case dole out my notice iPhone, but the spanking one stick to so elegant that I haven’t arillate it.”
__Background:__My kids. “I fondness to maintain the unlimited things fit into place life nighest to promotion at every bit of times.”
__Ringtone:__None. “Good question. Perhaps I should get one!”
Last text: Alon, husband turf Houzz co-founder. “It was a merge of prepare and countryside stuff. Chuck like: ‘The meeting went really select. I ponder we gather together close that deal. I’ll be continue to do home presently. Don’t kiss and make up to receive diapers.’”
Last app used:Uber. “I use Uber w